Privacy Policy

We treat your right to privacy very seriously. Here are some things you should know about how we protect any information you provide when communicating with us, including when you visit our website or communicate with us. When you access and use our website, you are accepting and agreeing to the information practices described in this Privacy policy and our Cookies Policy.

How We Use Cookies
As part of our initiative to comply with recent legislation, full information on how we use and store cookies can be found in our cookies policy, which forms part of this overall privacy policy.

Who We Are
Any information provided to or gathered from (“Website”) in the course of providing services to you is controlled by Emma Ayres, trading as Infromthestorm (“we, “us”). Our registered office is: 4 St. Margarets Road, Tintinhull, Yeovil, BA22 8PN and our trading address is 4 St. Margarets Road, Tintinhull, Yeovil, BA22 8PN.
What Information We Collect
When you place an Order or otherwise interact with the Infromthestorm Website, we may ask you for certain information and you may submit personal data to us (for example your name, phone number, postal address, email address, contact and bank / credit card details). We may also record which products you are interested in and which products you purchase as well as customer traffic patterns and site use.

We collect this information in the following ways:
Information you provide us: when you contact us (including by email, phone, via the Website or otherwise), subscribe for e-mail newsletters and update services, order items from us, participate in market research initiatives or promotional events, complete a questionnaire or competition entry form, submit a job application form or provide a product review.

Information automatically collected: whenever you interact with the Website (including when you browse the Website or download information from it) we receive and store certain types of information. Like many websites, we use cookies (see our cookie policy for how we use these).

Information automatically received includes your IP address (which identifies the computer you use to access the website); the time and date of your visit; your computer, browser, operating system and internet connection details; analysis of your journey through our website; products you searched for. We may also use software tools provided by Google Analytics to measure and collect session information, length of visits to certain pages, repeat visits and page interaction information (such as clicks).

Email communications: to help us make our email newsletter more useful and interesting for our customers we attempt to receive a confirmation when you open and click on email newsletters from Infromthestorm (if your email software/service supports this option). If you no longer wish to receive email newsletters, please notify us using the unsubscribe links provided in each newsletter.

Information from other sources: we may receive information about you from third parties and add this to our account information. For example we may update your address information using information from our delivery carriers, or check your credit history information with companies or sources we use to process payments.

How We Use This Information
We will only use your Personal Information for the purpose(s) for which you provide it to us including:

Your Name and Contact Details

Process orders and payments and arrange delivery of items to you.

Send you order updates by text or e-mail.

Respond to your enquiries by text, post or email.

Provide you with updates on our services, new products and details of promotional events by text, e-mail or post.

Communicate with you regarding promotions and market research initiatives.

Update our records and maintain any account information you may have with us.
Prevent or detect fraud or abuses of our website.

Enable third parties to carry out technical, logistical or other functions on our behalf to make the website more useful to you.

Showing you Infromthestorm adverts as you browse the web.

Establishing your preferences, likes and dislikes so that we may serve you better.

Process job applications.

Your Payment Information

Take payment and issue refunds

Fraud prevention and detection

Your Contact History

Provide customer service and respond to your enquiries

Staff training so that our team are always delivering the best customer service

Your Purchase History

Provide customer service and handle returns and refunds

Establish your preferences, likes and dislikes so that we may deliver a better service to you

Information from Accounts You Link to Us

To enable you to purchase through 3rd party apps and websites easily and without the need to log-in or create an account

Surveys and Competitions

To enable us to process your entry or submission

By placing an order and/or submitting your details to us you agree to this use.

Data Security
We employ security measures to prevent unauthorized access to Personal Information we collect from you. We use SSL encryption on our website to ensure that your credit card details and personal information remains safe.
All personal customer information is stored within a robust secure environment and without exception, our practice is that no data is ever provided to third parties unless acting on behalf of Infromthestorm as outlined below.

Please note that email correspondence with us is in free format text and cannot be encrypted.  Accordingly please do not send any sensitive information such as credit card details or passwords via email.

Who Else May See Your Data
We only share your Personal Information with companies forming part of Infromthestorm and our appointed carriers, sub-contractors and distributors.

We do not and will not sell any of your data to any third party.

We only share your Personal Information with other parties as described below.
We ensure the parties with whom we share your Personal Information follow practices at least as protective as those described in this Privacy Policy.

Agents: from time to time we employ other companies to perform functions on our behalf including fulfilling order deliveries, sending customer communications, analysing data, providing marketing assistance, processing payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Business transfers: in any corporate transactions (e.g. buying or selling of businesses, stores or business units) Personal Information is generally one of the transferred assets.

Fraud / Credit Risk: where necessary to prevent fraud or reduce credit risk we may exchange your Personal Information with other companies and organisations.

With your consent: other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share your information.

If we have to transfer your Personal Information to countries outside the European Union (the data protection laws of which may differ from those applying in the European Union) we will ensure it is treated with the same levels of protection as apply in the European Union. By supplying us with your Personal Information in you expressly agree to us transferring your Personal Information in this way.

Marketing Communication from Infromthestorm
If you have consented during our order process, or by providing your details on our web sign-up page, we may send you updates and information by post and/or email. These may include joint promotions with our business partners, but we will not share your information with them. If you no longer want to receive such offers, please send us a message at or in the case of email, unsubscribe by clicking on the link in any email.

Online Adverts for Infromthestorm
We sometimes use online advertising to reach our customers and may use display advertising or re-targeting to show our ads when you are on other websites and apps. The ads you see will relate to your previous use of our website and will be based upon information we hold about you, such as products you may be interested in or have looked at.

Collection of Information by Third Party Websites
Our Website may contain links to other websites whose information practices may be different to ours. You should check the privacy notices of those third party sites as we have no control over information that is submitted to or collected by those third party sites.

A full explanation of what cookies are and how we use them can be found in our Cookies Policy. This forms part of this Privacy Policy but is on a separate page to make it easier to read.

Revisions to this Privacy Policy
We reserve the right to update or revise all or any part of this Privacy Policy from time to time.  A copy of the current Privacy Policy will be posted on our Website and we encourage you to check it periodically.  The version of the Privacy Policy which is current at the time you supply Personal Information to us applies to our treatment of your Personal Information.

Your Rights
You have the following rights regarding your personal information:

The right to be informed about how your personal information is being used

The right to access the personal information we hold about you

The right to request the correction of inaccurate personal information we hold about you

The right to request that we delete your data, or stop processing it or collecting it

The right to stop direct marketing messages

The right to request that we transfer or port elements of your data either to you or another service provider

The right to complain to your data protection regulator, which in the UK, is the Information Commissioner’s Office
If you want to exercise any of these rights, have a complaint or enquiry please contact us.

How to Contact Us
If you have any questions about this Privacy Policy or how we use your Personal Information, or if at any time you decide that you no longer wish us to hold or use any of your Personal Information or wish to change